Zhang Hongmin, chairman of the Rubber Industry Association of Shandong Province, said at the China Rubber Summit held in Zibo, Shandong, that during the 12th Five-Year Plan period, the keynotes for tire development in Shandong and even the whole country were based on a series of indicators such as low energy consumption, high environmental protection, and ultra-safety. Green tires represented. Green environmental protection has thus become the focus of Shandong, a major province for tire production. Wang Xin, director of the office of Shandong Yongtai Chemical Group Co., Ltd., which just received a well-known Chinese trademark, said in an interview with reporters last week that domestic tire companies will face greater sales pressure due to factors such as the decline in domestic automobile production and sales. In this case, only taking the upgrading route of the brand industry can promote the continuous development of the tire industry. At the same time, taking into account that the European Union has surpassed the United States to become the largest export market for Shandong tires, the export volume once occupied 40% of Shandong's total exports. Without an environmental upgrade, tire companies in Shandong Province may find it difficult to go abroad. "The green tire industry upgrade is largely passive. Green foreign trade barriers have caused our local manufacturing industry to upgrade." Zhang Hongmin said that according to the European Commission's tire labeling regulations EC1222/2009, since November 1 this year. Since then, car tires, light truck tires, truck tires, and bus tires sold in the European Union must be labeled to indicate the tire's fuel efficiency, rolling noise, and wet grip rating. "The implementation of the EU labeling law is both a challenge and an opportunity for the tire industry." Zhang Hongmin believes that the challenge is to raise the technical threshold of products and increase production costs; the opportunity is to help tire manufacturers actively innovate in technology and accelerate business transformation. Development model. Yang Xianli, regional manager of Shandong Haoyu Rubber Co., Ltd., told reporters that there are more than 300 tire production enterprises in Shandong, and only Dawang Town in Guangrao, Shandong Province has more than 200 tire production companies. In the long-term production process, the focus of Shandong tire companies is mainly on expanding production capacity and increasing output, resulting in excess production capacity and disorderly market competition. For a long period of time, tire companies did not work hard at the technical level, resulting in the formulation of many tires did not improve for decades, which also led directly to the overall backwardness of the domestic tire industry. "Currently, the EU labeling law has achieved certain results in promoting industrial upgrading." Talking about the latest developments in the Shandong tire industry, Zhang Hongmin is very proud. "The latest data shows that 80% of tire production companies in Shandong Province have The standard for the first phase of the EU labelling law has been reached, and some of the products produced by large companies can even meet the requirements of the second phase." The EU Tire Label Law is implemented in three phases, and the environmental protection requirements are gradually tightened. The first phase will start this year, and the second and third phases will start in 2015 and 2018 respectively. In fact, not only the European Union, considering the high energy consumption of tires, many countries and regions have already or will issue similar regulations to raise the level of development of the entire industry. Song Deping, manager of Shandong Yongtai Chemical Industry Group Co., Ltd., said: “The United States passed the regulations that included the tire labeling regulations as early as six years ago; Japan has implemented a voluntary tire labeling system since 2010; Korea will implement mandatory labeling from November 1 this year. Tire labeling regulations; Brazil is currently brewing and formulating similar tire labeling regulations.The implementation of labeling laws and regulations in various countries will prompt China's tire companies to change their production concepts, invest heavily in research and development of new technologies and new formulations, and produce high-quality, high-value-added products. Products: 90% of our tire products are exported, and all standards are up to standard. The next step is to continue to take the differentiated brand management route.†The key to green tires is the production of upstream raw materials for tires, and the upstream rubber industry is also actively planning innovations. Qingdao Sendai New Material Co., Ltd. has produced a new material trans isoprene rubber, the main purpose of which is to manufacture environmentally friendly tires. Green tires made of it can save fuel by 2.5% and extend the service life by more than 50%. Zhao Zhichao, general manager of the company, said: "Our annual production capacity of 30,000 tons of production base will soon be put into production, which will promote the production of green tires." Shandong Weifang Zhenfu Tyre Co., Ltd. Sales Department Hou Jieliang told reporters that once the green tire environmental standards have been identified in the law, will inevitably further promote the upgrading of the entire tire industry in Shandong, and further accelerate the reorganization of small and medium-sized tire companies in Shandong, to play the brand name brand enterprises Technological advantages encourage competitive enterprises to become bigger and stronger. However, Hou Jieliang also stated that according to international standards, 80% of tires currently produced in the country belong to low-grade tires. Although the price of such products is very low, it is difficult to meet the needs of the international market from the perspective of environmental protection, energy conservation and service life. Most tire companies have no problems in completing the first phase, and how to complete the second phase will be the next few years. This is also a major issue facing the domestic tire industry. 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Green environmental protection has become the focus of tire production in Shandong Province