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Hankook Tire announced its second-quarter results report in 2011 after sales of 1.4 trillion won in the first quarter. The company’s global sales reached 1.58 trillion won (about 1.457 billion U.S. dollars), a year-on-year increase. twenty one%.
It is reported that in the first half of 2011, with the exclusive sponsorship of DTM, the provision of matching tires for BMW, and the continuous success in tire testing in Europe, Hantai Ultra Performance Tyres (UHP) have been unanimously recognized by consumers and authoritative organizations. In the quarterly sales, Hankook UHP tires became the main force of growth after the first quarter. Sales of UHP tires in Europe, North America, and Asia Pacific increased by 89.6%, 43.6%, and 52.5%, respectively, over the same period of the previous year. In overseas supporting markets, the sales growth of Hankook UHP tires was up 90% year-on-year.
With the continuous enhancement of Hankook Tire's brand value, it has achieved good results in emerging markets and mature markets around the world. Especially in the emerging markets of Russia, Hankook Tire has developed new markets with its high-quality, high-performance products. Quarterly sales increased by 96.6% year-on-year. At the same time, in Europe, North America and the Asia-Pacific region, Hankook Tire also maintained a sustained and stable growth, with an increase of 49.8%, 36.0% and 43.7% respectively over the same period of last year.
Hantai philosophy:
Hankook Tire established "Proactive Tireship" for the development of new CI
I. 'Proactive Tireship' embodies Hankook Tire as a 21st-century manufacturer of advanced tires, and is striving to become a 'challenging', 'enterprising', 'innovative' and 'future' type company. It seeks to develop together with its customers. Secondly, 'Proactive Tireship' represents that every operator of Hankook Tire can give priority to forecasting and leading the market trend. For more than 60 years, Hantai Tire, which specializes in the tire industry and possesses authoritative technical force, has actively developed the domestic market, developed advanced technologies, strengthened its competitiveness at home and abroad, and developed into a multinational corporation by virtue of the professional spirit of professional manufacturers. Fourthly, through the core of the brand 'Proactive Tireship', we will build consumer-centric brand assets in the future and implement internal core conceptualization in order to establish a progressive and flexible organizational culture as a guideline for all activities.
Hankook Tire's second-quarter report released global sales of 1.457 billion U.S. dollars