JIANGMEN PRO-TAYLOR REFRIGERATION CO., LTD. , https://www.protaylor.com
2012 is about to die, looking back on the development of the electronics industry this year, can be described as fate, especially the development of the LED industry, it is even more frightening, many companies are walking like a thin ice.
First of all, LED is a green industry. Under the increasingly serious energy crisis and environmental crisis, its concept of energy conservation and environmental protection is supported by national policies, especially at the beginning of the year. According to the planning of governments, high-energy incandescent lamps will be in the next decade. In the history stage, governments around the world are actively promoting high-efficiency energy-saving lighting products. Countries have set a relevant exit schedule for the ban on incandescent lamps, and according to the schedule, major countries will ban the use of incandescent lamps between 2012 and 2013.
In addition, in order to support the development of the semiconductor lighting industry, the state plans three stages of industry development planning. The first stage: By 2009, in more than 20 pilot cities, 1 million LED municipal lighting fixtures will be applied. The second stage: By 2012, 50 semiconductor lighting demonstration cities will be completed in China, and 2 million LED municipal lighting fixtures will be applied. The third stage: By 2015, the chip localization rate is above 70, white LED 10 yuan / thousand lumens, lamps 40 yuan / thousand lumens, replacing incandescent lamps, halogen lamps and other inefficient lighting products, semiconductor lighting into the 30 general lighting market.
The good market prospects have led to the emergence of heroes in the LED market, and the battle for energy-saving lamps and LED lights to compete for the lighting products market has officially kicked off. However, the cost causes the cost of new LED lighting fixtures to be higher than that of traditional lighting products. Compared with domestic consumers, foreign consumers have higher price tolerance, so early LED companies mainly positioned the market abroad. Markets, statistics show that China's LED companies 80 products rely on exports, recently affected by the European and American market downturn and foreign customers continue to suppress prices and other factors, domestic LED companies' orders and profits have fallen sharply. At present, the domestic LED terminal application market has not been fully opened. Under the constant attack of domestic and foreign markets, many enterprises seem to be the most direct and effective means to get rid of the difficulties by quickly occupying the market through low prices.
However, the move to grab the market at a low price is not wise. Industry insiders point out that LED is a typical labor-intensive manufacturing industry. Many companies can occupy LEDs in the market even if they don't understand technology. At present, many enterprises are concentrated in the low-end market, and there are more and more LED products with less weight, and about 90 companies are fighting price wars.
Related reports say that efforts to increase corporate profits in the context of increased price competition will continue to be the main theme under the premise of steady market development. For the market competition in 2013, the price war in the context of serious homogenization will continue, and the market competition is not only the simple competition between enterprises, but also the competition of the industry ecological chain.
For the enterprise, the most important thing at this time is to do a good job. The quality of the product and the corresponding technology are still the core level. At the same time, the life cycle of the product has to keep up, because the market changes quickly, the product The cycle rhythm has increased. The benign operation of enterprises must start with cost control and product differentiation. Only when the market has competitive products can we grasp the pricing power, thus ensuring reliable profit margins, so as to realize the cyclical development of the enterprise industrial chain.
Low-cost market grab can not be used as a strategy for long-term development of LED companies