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Frank Klegon, director of product development at Chrysler, said: "We must improve our competitiveness through continuous improvement. To this end, we will accelerate the application of new technologies."
As part of the program, the 2009 Dodge Charger and Chrysler 300 will be equipped with more fuel-efficient four-wheel drive systems; Chrysler's 2009 minivan will include additional monitoring equipment and rear-seat rotatable displays.
The industry pointed out that although Chrysler's move can attract consumers with new configurations as soon as possible, it also means a sharp increase in costs and easily cause consumers to confuse the characteristics of different models.
In addition, just last month, Chrysler proposed another bold recovery plan: reduce the style, focus on models that can bring higher profits. That is, in the next three years or so, the current 30 models will be reduced to more than half, and the current 3,600 dealers will be integrated on a large scale.
This practice will lead to a decline in sales for a period of time, but in the long run it will help reduce costs and improve efficiency.
Chrysler will break the model year model to accelerate the launch of new technology
Chrysler has announced a plan to accelerate the integration of new technologies with new models. According to the plan, in the future, Chrysler will apply it to specific models and bring them to market as soon as a new technology research matures, instead of waiting for a new year after the end of a model year.