Industrial dehumidifier industry needs "curve" marketing

Drying equipment

China Drying Network News Now that the industry has grown rapidly, the workshop has played a pivotal role in the factory. The major factories have higher and higher requirements for the environmental humidity of the workshop. Excessive humidity in the workshop will affect the physical health of the workers, product quality problems, damage to machinery and equipment, and smooth development of work.

At present, the most simple way to control workshop dehumidification on the market is the industrial dehumidifier . The industrial dehumidifier draws humid air into the machine through a fan and condenses into frost through the interaction of the refrigeration system (compressor, evaporator, and condenser). The system automatically The temperature-increased defrosting water flows into the water tank to generate a dry air discharge. This cycle reduces the indoor humidity, and the wet space gradually achieves a dry effect. The industrial dehumidifier can effectively control the air humidity in the workshop and can accurately control the air humidity in the workshop at 40%-60% (general workshop demand humidity) to solve the annoyance caused by air humidity.

The industrial dehumidifier is mainly based on the domestic market. Its sales volume accounts for 60% of the total domestic sales, and its sales ratio exceeds 90%. The market for commercial dehumidifiers at present is not yet fully developed. The sales situation is similar to the home machine, and it is in a relatively passive situation. Many units and places need to use dehumidifiers, but do not understand the products and do not include them in the procurement. There are also very few procurement tendering projects related to dehumidifiers. Customers need to take the initiative to dig out, need “curve” marketing, and even dehumidifiers are only distributed as matching products to users.

The consumer groups of industrial dehumidifiers generally fall into two categories. The first type of users are not complex in their demand for products, as long as they can meet dehumidification requirements, but they are more sensitive to price; the second type is more powerful units and some research institutes and other institutions, which have higher performance requirements for machines. Prices are secondary considerations.

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