Zhongshan Guzhen wants to build the “brand capital” of the lighting industry

At present, the global lighting industry is developing towards technology, creativity and branding. Lighting manufacturing is gradually shifting into five new (new ideas, new models) from traditional three new (new technologies, new technologies, new materials), among which the most The outstanding performance is: the new concept of creative design incorporating cultural elements, and the new model of brand marketing close to the consumer groups. At present, the global lighting industry is developing towards technology, creativity and branding. Lighting manufacturing is gradually shifting into five new (new ideas, new models) from traditional three new (new technologies, new technologies, new materials), among which the most The outstanding performance is: the new concept of creative design incorporating cultural elements, and the new model of brand marketing close to the consumer groups. The lighting industry in Guzhen Town, Guangdong Province has realized from simple individual processing, business-to-business, to art capital and brand creation focusing on lighting design; enterprises from advocating large-scale production of giants to highlighting the rise of cultural personality; from a large number The rise of lighting brands has formed a street of lighting, and entered the era of branding of professional high-end lighting stores, and cooperated to build various brands of direct marketing alliances and industrial chain cooperation complexes. Guzhen Town has become a veritable brand capital consisting of more than 10 collective trademark communities such as China Lighting Capital, Guzhen Lighting, Guzhen Light Fair and other independent brands. At present, there are 8960 merchants with lighting and accessories brands. With a relatively complete industrial chain and value chain reform and opening up, Guzhen Town of Guangdong Province has vigorously developed the lighting industry, forming a lighting industry cluster with the town of Guzhen Town as the core, radiating the surrounding 11 cities and 11 towns, and annual sales exceeding 100 billion yuan. Become a lighting production base and sales center of a certain scale in the world. Since 2002, it has won the honor of China Lighting Capital, mature industrial chain, wide market sales channels and continuous introduction of innovative products. It is the three magic weapon that Guzhen Lighting has a 70% share of the national market. In recent years, with the constraints of resources and environment and the continued downturn in the domestic and international economy, the lighting industry has developed its technology and market to its peak. In order to adapt to the new normal of economic development and to courageously change the industry, Guzhen Town needs to solve its own independent research and development capabilities. The problem of imperfect technological innovation system and large brand is not strong. Among them, the classification has no standard, the brand has no reputation, and the terminal has no reputation. It is precisely one of the important reasons why the lighting industry is difficult to build a mass brand. At the same time, the lighting itself belongs to the industry with high concentration and low attention in the field of pan-home. The brand channel is deeply ploughed and it is difficult to fully cover the end consumers. This is also an important reason why the lighting brand can not be widely recognized by the public. From selling products to selling ideas and selling designs in 2014, Guzhen Town has become a pilot area for regional brand building in national industrial clusters. The party committee and government of Guzhen Town take intellectual property as the starting point, adhering to intellectual property-driven design and design-driven brand innovation. The development concept of innovation-driven industrial development has created the brand of Guzhen Lighting. First, efforts will be made to promote the innovation of the lighting industry model, from selling products to selling ideas and selling designs. By tailoring according to customer needs, product design, light environment creation, and highlighting artistic value, we will strive to seize the intelligent high-end of the lighting industry chain. Second, relying on the four strategies of industrial marketing, headquarters economy, regional brand and exhibition economy, improving business hardware, innovative marketing methods, and enhancing regional brand reputation, etc., to gather global merchants, to create a global lighting industry lighting center, and to promote Guzhen Town to become a global lighting technology. R & D innovation base, high-end design and manufacturing and exhibition base, lighting trend trend release base and lighting culture and art display base. In the past few years, Guzhen Town has invested 650 million yuan to build a productivity promotion center, and cultivated a key common technology support platform for modern lighting design and manufacturing, such as intelligent lighting, 3D printing, creative design, e-commerce marketing, optoelectronic materials, and intelligent production. Science and technology innovation is the leading strategy for the implementation of intellectual property and brand innovation, relying on strong innovation capabilities and quality products to create independent intellectual property brands. Opened the development path of patent innovation, patent innovation, patent cluster, patent alliance, patent standard, brand innovation, brand innovation, innovation, innovation, intellectual achievement, right (patent authorization, trademark registration), intellectual property transformation, profit growth, investment in research and development, profit, growth, trademark brand, well-known Increased virtuous circle of business. International enjoys popularity and reputation Nowadays, Guzhen Lighting has long been aside from imitation, and it has developed into a winning system, and its own intellectual property brand has sprung up. Up to now, Guzhen Town has 26 national high-tech enterprises, 3 nationally recognized professional lamps and lanterns, 3 provincial engineering research centers, municipal engineering technology centers or 16 new R&D institutions. The independent intellectual property brands have been increasing year by year. The brand influence of the lighting area continues to increase. In 2015, Guzhen Lighting Industry's total output value reached 17.66 billion yuan, with a total export value of 870 million US dollars. The products are not only sold well throughout the country, but also exported to more than 130 countries and regions such as Hong Kong, Macao and Taiwan, Southeast Asia, Japan, the United States and Europe. Reputation and reputation. With the continuous development and development of the lighting industry in Guzhen, the lighting industry in Guzhen has entered the new field of LED lighting from general lighting. The products have been extended to indoor and outdoor decorative lighting, commercial engineering lamps, and extended to package, accessories and other supporting links, forming a professional design, Production to lighting accessories, electrical components, light sources, special materials, processing equipment and other supporting industries, showing a dynamic and accelerated development trend, Guzhen lighting regional brand influence continues to improve. Guzhen Town has successively won a series of honorary titles such as the National Torch Plan Lighting Equipment Design and Manufacturing Industry Base, the National New Industrialization Industry Demonstration Base, the National Foreign Trade Transformation and Upgrade Professional Demonstration Base, and the Guangdong Semiconductor Lighting Industry Base.

358 Fence

358 security mesh fence made from a type of strong welded mesh panel with small mesh opening. It is extremely difficult to penetrate and difficult to attack using conventional hand tools. Has the features of anti-climbing and anti-cutting.
The fence name 358 comes from its panel mesh opening 3" × 0.5" × 8 gauge - approximate to 76.2mm × 12.7mm × 4mm mesh opening.
Main advantage as follows:
1.Anti-climbing: more small openings, no toe or finger holds.
2.Anti-cut: robust wire and welded joints make cutting very difficult by bolt cutters and wire cutters.
3.High strength welded at each intersection.
4.Durable: covering Galfan and polymer powder coating ensure a long service life.
5.Mesh fencing specially configured to provide maximum visibility, especially used for emergency and electronic detection systems.

Products

Reference

Height

(mm)

Width

(mm)

V(mm) H Wire Thickness
Anti climb-900 900 2400 75 12.5/25 4
Anti climb-1200 1200 2400 75 12.5/25 4
Anti climb-1500 1500 2400 75 12.5/25 4
Anti climb-1800 1800 2400 75 12.5/25 4
Anti climb-2100 2100 2400 75 12.5/25 4
Anti climb-2400 2400 2400 75 12.5/25 4
Anti climb-2700 2700 2400 75 12.5/25 4
Anti climb-3000 3000 2400 75 12.5/25 4
Anti climb-3300 3300 2400 75 12.5/25 4
Anti climb-3600 3600 2400 75 12.5/25 4
Post Specification 50x50 50x75 65x65 60x60 4

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